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Digital Marketing for Dentists
Case Study · Dental SEO

How Ur’s Toothfully Reached Page One for All Five of Its Target Dental Searches

Implants, root canal, TMJ and CBCT. The clinic now shows up across Google Search, Google AI Overview and Google Maps — through organic SEO.

Ur's Toothfully logo

Ur’s Toothfully

Park Street · Salt Lake · New Alipore, Kolkata

5 / 5

Target keywords on page one

#1

Root canal treatment in Kolkata

167

Google reviews at 5.0 stars

AI

Overview names the doctor

Five High-Intent Keywords. Page One on All Five.

Treatment searches from patients who are ready to book — not vanity terms.

1 root canal treatment in kolkata Organic Search #1 organic result
2 dental implant in kolkata Organic Search Top clinic website, only a directory above
3 tmj specialist in kolkata AI OverviewOrganic Doctor named in AI Overview + #1 organic
4 dental implant cost in kolkata AI OverviewBlog Cited in AI Overview, blog ranks below
5 cbct in park street Places PackOrganic #2 in Places + CBCT page on page one
Ur's Toothfully ranking first on Google for root canal treatment in Kolkata Click to zoom
CASE STUDY 01

#1 on Google for Root Canal Treatment in Kolkata

The clinic's microscopic, painless RCT page takes the first organic spot for the city's main root canal search, ahead of Precision Dental & Implant Centre and Apollo Clinic Beliaghata.

What we did

  • One focused page per treatment
  • Microscopic RCT positioning
  • Technical and on-page SEO
  • Content aligned to patient intent
#1 organic result on page one
Ur's Toothfully as the top clinic website for dental implant in Kolkata Click to zoom
CASE STUDY 02

The First Clinic Website Patients See for Dental Implants

For one of the most valuable treatment searches in the city, Ur's Toothfully is the first clinic website on the page. Only Practo's directory sits above it, and the clinic is named inside that listing too. Apollo Beliaghata and Manipal Hospitals rank below.

What we did

  • Dedicated implant treatment page
  • Local relevance signals
  • Authority building
  • Presence inside third-party directories
Top clinic website on page one
Google AI Overview naming Dr. Chetna Tikmani of Ur's Toothfully for TMJ specialist in Kolkata Click to zoom
CASE STUDY 03

Google AI Names Dr. Chetna Tikmani for TMJ in Kolkata

Search 'tmj specialist in kolkata' and Google's AI answer opens with the clinic's doctor by name. The TMJ page is the top source card in the AI panel, and the same page ranks first organically directly under the answer.

What we did

  • Content structured for AI answers
  • Doctor authority and credentials
  • Specialist TMJ treatment page
  • Clear entity and schema signals
Named in AI Overview · #1 organic below it
Google AI Overview citing Ur's Toothfully for dental implant cost in Kolkata Click to zoom
CASE STUDY 04

Cited by Google AI for Dental Implant Cost

When patients ask what a dental implant costs in Kolkata, Google's AI answer cites the clinic inside its pricing breakdown, the cost guide is the first source card in the panel, and the blog ranks as the next organic result.

What we did

  • Cost guide built for a real question
  • Transparent, structured pricing content
  • Blog architecture that supports treatment pages
  • Citations earned through clarity
Cited in the AI answer · top source card
Ur's Toothfully ranking in the Google Places pack for CBCT in Park Street Click to zoom
CASE STUDY 05

Twice on Page One for CBCT in Park Street

For a neighbourhood-level search, the clinic appears twice on page one: second in the Google Places pack with a 5.0 rating from 167 reviews, and again as the organic in-house 3D CBCT service page.

What we did

  • Google Business Profile optimisation
  • In-house CBCT service page
  • Neighbourhood keyword targeting
  • Review growth to 167 at 5.0
#2 in Places + service page on page one

One Brand, Multiple Search Surfaces

From treatment pages to AI answers to the map pack, patients meet the clinic wherever they search. Showing up across several surfaces for the same treatment builds trust before anyone picks up the phone.

Google Search

Root canal · Implants

AI Overview

TMJ · Implant cost

Google Maps

CBCT, Park Street

Treatment Pages

RCT · Implant · TMJ · CBCT

Blog Content

Implant cost guide

Doctor Authority

Dr. Chetna Tikmani

The Pages Behind the Rankings

One treatment, one focused page, one search intent.

Root Canal

/microscopic-painless-root-canal

WINS

root canal treatment in kolkata

#1 Organic

Dental Implants

/dental-implant-clinic-in-kolkata

WINS

dental implant in kolkata

Top clinic site

TMJ Specialist

/tmj-specialist-in-kolkata

WINS

tmj specialist in kolkata

AI Overview + #1

3D CBCT Scan

/in-house-3d-cbct-scan

WINS

cbct in park street

Places + Page one

Implant Cost Blog

/blog

WINS

dental implant cost in kolkata

AI Overview source

How We Build It

01

Keyword mapping

Find the treatment and area searches patients actually type.

02

One page per treatment

A dedicated, locally optimised page for each high-value treatment.

03

Local + AI signals

Business profile, doctor authority and content clear enough for AI answers to quote.

04

Track and refine

Monitor rankings and strengthen any page that starts to slip.

Want Page One for Your Treatments?

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