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Digital Marketing for Dentists
Case Study

How Dontia Care Clinic Grew to 30+ New Patients a Month With Zero Ad Spend

A multispeciality dental, skin and ENT clinic in Kolkata that now shows up across Google Search, Google Maps, Google AI Overview and video search — all through organic marketing.

Dontia Care Clinic logo

Dontia Care Clinic

Kolkata · Dental, Skin & ENT

$30K+

Revenue generated in one month

30+

New patients through organic search

$0

Spent on advertising

#1

Google Maps pack for dental implants

The Challenge

The clinic had the experience, the equipment and the patient care — but almost none of it was visible online. Patients searching for treatments in Kolkata were finding competitors first, and a previous marketing agency had spent budget without moving enquiries or visibility.

Our Approach

We rebuilt the clinic's online presence organic-first: a dedicated page for each high-value treatment, a fully optimised Google Business Profile, steady review generation, local citations across Kolkata, and video content built to rank in search rather than just sit on social.

Dontia Care Clinic ranking first in the Google Maps local pack Click to zoom
CASE STUDY 01

$30,000 in One Month With Zero Ad Spend

Dontia Care Clinic generated over $30,000 in revenue in a single month from 30+ new patients, entirely through organic marketing. No Google Ads budget was involved, which saved roughly $5,000 in advertising costs over the same period.

What we did

  • Treatment-focused SEO pages
  • Google Business Profile optimisation
  • Review generation
  • Local citations across Kolkata directories
SEO + organic growth = $0 ad spend
Dental implant ranking on Google Business Profile for Elgin Road Click to zoom
CASE STUDY 02

Ranking in the Google Map Pack for Dental Implants in Elgin Road

For one of the highest-value treatment searches in the city, the clinic holds a top position in the Google Map Pack. That visibility now brings in 150+ high-intent enquiries and 40+ dental implant patients every month, backed by a 95% positive review rate.

What we did

  • High-intent keyword targeting
  • Complete profile and location targeting
  • Optimised implant treatment pages
  • Local citation and authority building
Top 1 in Map Pack · 150+ enquiries a month
Dontia Care Clinic named inside the Google AI Overview Click to zoom
CASE STUDY 03

Named by Google AI Overview for “TMJ Specialist in Kolkata”

Google's AI Overview now recommends the clinic directly for TMJ related searches, with the website linked as a source. Appearing inside the AI answer, above the traditional results, puts the clinic in front of patients before they reach any competitor listing.

What we did

  • Content structured for AI answers
  • Clear specialist and treatment signals
  • Authority building around TMJ content
  • Schema markup on treatment pages
Featured in AI Overview · clinic and website cited
Dental treatment videos ranking inside Google Search results Click to zoom
CASE STUDY 04

Treatment Videos Ranking Inside Google Search

A YouTube SEO programme built around patient testimonials and treatment explainers pushed multiple videos into Google Search itself, not just YouTube. Video impressions rose 320%, organic click-through 185%, and enquiries 210%.

What we did

  • Structured video metadata and thumbnails
  • Keyword-focused patient testimonials
  • Treatment explainer content
  • Social video optimisation
320% video impressions · 210% more enquiries
Dontia Care Clinic appearing in the Google local pack for dental clinic searches Click to zoom
CASE STUDY 05

Holding the Local Pack for Dental Clinic Searches

Beyond single treatments, the clinic holds local pack positions for the broader dental clinic searches patients make when they are simply looking for somewhere nearby. These are the searches that fill the appointment book between specialist cases.

What we did

  • Accurate categories and service listings
  • Neighbourhood-level location signals
  • Steady review velocity
  • Consistent citations across directories
Local pack visibility across core clinic searches
TMJ specialist ranking on Google Maps for Dontia Care Clinic Click to zoom
CASE STUDY 06

TMJ Specialist Visibility on Google Maps

TMJ treatment is a specialist search with far fewer clinics competing, and far higher patient value. The Google Business Profile now surfaces the clinic for TMJ searches on Maps, alongside the AI Overview and organic listings it already holds.

What we did

  • Specialist services listed on the profile
  • Treatment-specific content and imagery
  • Doctor authority signals
  • Review management on specialist treatments
Map visibility for specialist TMJ searches
Dental social media video ranking on Google for best dental clinic in Kolkata Click to zoom
CASE STUDY 07

Social Video Surfacing in Google for Brand Searches

Social content is usually invisible to search. Here the clinic's social video is indexed and ranking in Google for brand and best-clinic searches, so the profile works as another search asset rather than a channel that only reaches existing followers.

What we did

  • Optimised social profiles and captions
  • Keyword-aligned video titles
  • Consistent brand signals across platforms
  • Content built to be indexed, not just posted
Social assets indexed and ranking on Google

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